36th Malaysia International Packaging Machinery Fair (MIMF): Supplier of Functional Films for Tropical Climates

Basic Exhibition Information

- Name: 36th Malaysia International Packaging Machinery Fair (MIMF)

- Dates: July 10–12, 2025 (subject to official confirmation)

- Venue: Kuala Lumpur Convention Centre (KLCC), Malaysia

- Organizer: Malaysian Packaging Institute (MPI)

- Official Website: [www.mimf.com.my](http://www.mimf.com.my)

- Previous Edition Statistics:

- Exhibitors: ~300 (from Malaysia, China, Japan, Germany, Thailand, etc.).

- Visitors: Over 15,000 (primarily buyers from Southeast Asian food, FMCG, and pharmaceutical industries).

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Exhibition Positioning & Core Value

#1. Strategic Gateway to Southeast Asia

- Geographic Advantage: Malaysia is an ASEAN logistics hub, providing access to a 650-million-person market with AFTA tariff benefits (0–5% for most goods).

- Growing Demand: Southeast Asia’s e-commerce and FMCG sectors (8–10% annual growth) drive demand for packaging machinery (e.g., automatic filling machines, vacuum sealers) and materials (food-grade films, biodegradable packaging).

#2. Competitive Edge for Chinese Exhibitors

- Cost-Effectiveness: Chinese packaging machinery offers 30–50% lower prices than European/American alternatives, ideal for Southeast Asian SMEs.

- Tariff Benefits: Under the China-ASEAN FTA, packaging machinery (HS Code 8422) faces 0% import tariffs in Malaysia.

- Halal Certification: Malaysia leads global Halal standards, attracting Muslim market buyers (e.g., Indonesia, Middle East).

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Key Focus Areas for Exhibitors

#1. High-Potential Exhibits

- Machinery:

- Automated food packaging machines (e.g., sauce filling lines, vertical form-fill-seal machines).

- Energy-efficient film blowing machines and stretch film production lines (12% annual PE film demand growth in ASEAN).

- Refurbished/second-hand equipment leasing services (for budget-conscious buyers).

- Materials:

- Biodegradable food bags (aligned with Malaysia’s 2025 "zero single-use plastics" policy).

- Functional films (high-barrier, UV-resistant) for tropical climates.

- Supporting Technologies:

- AI-powered quality inspection systems.

- Custom packaging design software (for small-batch orders).

#2. Target Buyer Groups

- Local Buyers: Malaysian SMEs in food processing (palm oil, snacks) and FMCG.

- Regional Distributors: Packaging material importers from Indonesia, Thailand, Vietnam.

- Multinational Corporations: Sustainability procurement teams of Unilever, Nestlé (Southeast Asia).

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Preparation Strategy (2024–2025)

#1. Timeline

- September–December 2024:

- Book booths via organizers or Chinese agents (e.g., China Packaging Federation). Standard booth: ~$3,000–$5,000/9㎡.

- Apply for cost-sharing "joint pavilions" supported by MATRADE (Malaysia External Trade Development Corporation).

- January–March 2025:

- Obtain certifications (Halal, SIRIM, ISO 15378 for pharmaceutical packaging).

- Prepare multilingual promotional materials (English/Malay/Chinese).

#2. Cost Optimization

- Government Subsidies: Apply for China’s "SME International Market Development Fund" (covers 50–70% of booth fees).

- Logistics Coordination: Ship samples via the China-Malaysia "New International Land-Sea Trade Corridor" (10-day rail transit from Chongqing to Kuala Lumpur).

- Pre-Show Matchmaking: Use B2B platforms (e.g., MATRADE’s "Virtual Business Matching Program") to schedule buyer meetings.

#3. On-Site Promotion Tactics

- Live Demos: Operate small-scale packaging machines (e.g., custom snack bag production) to showcase efficiency.

- Sustainability Focus: Highlight "green packaging solutions" aligned with ASEAN policies (e.g., Thailand’s 2025 plastic ban).

- Local Partnerships: Collaborate with Malaysian agents to offer after-sales service commitments.

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Key Considerations & Risk Mitigation

1. Regulatory Compliance:

- Packaging materials must comply with Malaysia’s *Food Regulations 1985* (heavy metal limits, compostable certifications).

- Machinery must meet MS IEC electrical standards (equivalent to IEC).

2. Cultural Adaptation:

- Provide Muslim-friendly services (avoid prayer times, offer Halal refreshments).

- Hire local translators (Malay/English) to improve communication.

3. Contingency Plans:

- If MIMF booths sell out, consider parallel exhibitions:

- ProPak Southeast Asia 2025 (Bangkok, ASEAN’s largest processing/packaging show).

- Interpack Alliance 2025 (Mumbai, global packaging network event).

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Conclusion

MIMF 2025 is a cost-effective platform for Chinese packaging companies to penetrate Southeast Asia. By focusing on localized needs (tropical climate adaptability, Halal compliance) and leveraging FTA benefits, businesses can build regional distribution networks and diversify risks from U.S. tariffs. Prioritize promoting affordable automation and eco-friendly materials, and start certification/logistics preparations 6–8 months in advance!

Zhucheng Huasu Packaging Co., Ltd. was founded in 1993 and is located in the northern section of East Outer Ring Street in Zhucheng City. It covers an area of 8000 square meters and has fixed assets of 10 million yuan. The annual output value is 20 million yuan. The company has 130 employees.

Our company is a modern and well-known enterprise specializing in the production of plastic packaging products. Founded in 1993, we are located on the east side of the southern section of the East Outer Ring Road in Zhucheng City, with convenient transportation and a fresh factory environment.

Our production conditions are very convenient, providing excellent conditions for the export of our products. Honesty, trustworthiness, cooperation, and innovation are the business principles of Huasu. Our company has a high reputation in the domestic plastic packaging industry. We have a group of highly skilled technicians with strong capabilities in new product development and extensive production experience. We offer a wide variety of plastic packaging products with large output and reliable and stable quality, which are widely used by domestic customers. Among them, our company has independently developed a cast arch extrusion film with high technological content, which is synchronized with similar international products. It adopts relatively new production and processing technology and uses high-tech equipment produced in the United States for production. The stretch film is formed uniformly, with good tensile shrinkage performance, and maintains good barrier performance after forming. Among them, the high-temperature deep stretching bottom film has high barrier performance, good vacuum degree, puncture resistance, can be sterilized at high temperature of 121 ℃, and has a long shelf life, making it an ideal choice for long-term storage of cooked meat products; Low temperature deep stretching bottom film has the advantages of high barrier performance, good vacuum degree, and can be steamed at 100 ℃.

At the same time, the company is equipped with eight advanced production lines, including five layer co extrusion cast film, six color plastic printing machine, dry laminating machine, multimedia bag making machine, and slitting machine, both domestically and internationally. Specializing in the production and sales of high barrier plastics and vacuum packaging bags, the raw materials are imported from Japan, and the products have high barrier properties, making them ideal packaging materials for meat product manufacturers. In recent years, it has been proven through practice that our products are highly favored and praised by both new and old users. Our products are sold all over the country, and we hope to have the opportunity to sincerely cooperate with friends at home and abroad to create a better tomorrow together! Wherever there is food, there is Huasu Packaging's service. We start yesterday's journey with passion, cultivate today's fertile soil with wisdom, embrace future challenges with innovation, and shape the brilliance of our brand with culture; General Manager Yang Jinhai leads all employees to pay tribute to friends from all walks of life in society!

Zhucheng Huasu Packaging Co., Ltd. is located in Zhucheng, Shandong, China. Our main products include (high, low) temperature arch extruded film, (high, low) temperature co extruded white bags, (high, low) temperature printed bags, high-temperature CPP film, and aluminum foil bags.